Solo travel booms on Singles' Day: individual bookings up 21.4%
Style Magazine reports individual bookings up 21.4% on 2025, with an average two-night stay at 277 euros: the figures come from Salabam Solutions.
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- According to Salabam Solutions figures reported by Style Magazine, bookings by solo travellers grew 21.4% on 2025.
- The typical stay lasts two nights and costs 277 euros: Milan, Rome, Barcelona and London are the most requested destinations.
- Diego Furlani, co-founder of Salabam, says travelling alone is often not about seeking solitude but about carving out uncompromised space.
11 November is the day when, by convention, singles are celebrated. And according to Salabam Solutions figures reported by Style Magazine, this year the occasion packs something concrete into the suitcase: bookings by solo travellers grew 21.4% on 2025.
The profile of the solo escape, again according to those figures, is simple: a short stay of two nights with an average spend of 277 euros per booking. The most requested destinations are large Italian cities such as Milan and Rome, alongside Barcelona and London abroad — weekends of museums, shopping and slow walks rather than long itineraries.
'It is not about seeking solitude'
Explaining the shift is Diego Furlani, co-founder of Salabam Solutions, quoted by the outlet: travelling alone "does not necessarily mean seeking solitude. Often it is the pleasure of carving out space that is entirely your own, without compromises". Read that way, Singles' Day stops being the celebration of an absence and becomes an occasion like any other: "you don't need to wait for an anniversary or find a travel companion to give yourself an experience. Sometimes the best gift is simply being able to do what you want".
Sky TG24, in an article by Costanza Ruggeri published the same day, also describes solo travel as having moved "from a niche to a cultural pillar of modern tourism", driven mainly by Gen Z and Millennials, and no longer a fallback for those without company.
What they ask of a hotel
The difference, according to Style, lies in personalisation. The most requested services include the classic wellness treatments, the hot tub with a view or the glass of wine on board; but also comforts that until a few years ago nobody asked a hotel for: a games console in the room, a private treadmill, blackout curtains, breakfast in bed. The criterion is not spend: it is the freedom not to have to accommodate anyone.
The date, and the offer to check
The occasion has a precise history: it was born in China in 1993, when a group of students at Nanjing University launched it as an ironic alternative to Valentine's Day. The 11/11 date was chosen for the four "1"s that depict people on their own; since 2009, with Alibaba's push, it has become a global online-shopping event.
On the offers side, Style flags Vueling's promotion for solo travellers: tickets from 24 euros, bookable from 11 to 15 November, for flights between 16 November 2026 and 28 February 2027. It is a company offer with its own terms and dates: it should be checked on the site before any purchase.
For readers of the network, the theme connects to two other pieces: the 48-hour notice rule for airport assistance and Tokio Hotel's only Italian date.