Burger King's Magic bundle sold out in hours: at €19.90 the offer became a talking point
According to SmartWorld the €19.90 Magic bundle sold out within hours at some locations, with the accessories alone resold for up to €200: the offer is Italy-only.
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- According to SmartWorld the "Great Gathering Bundle" — a Burger King meal with a deck box and 100 Magic sleeves at €19.90 — ran out at some locations on its first evening.
- The reporter found one restaurant dry after an order of about €800: roughly forty bundles in a single purchase.
- The accessories alone reappeared at €100, €150 and up to €200 on resale, in an offer valid in Italy only.
The promotion began on 10 November with a simple price: €19.90 for a full meal — a burger of your choice among Double Cheese King, Chicken Krispper and Plant-Based Whopper, with medium fries and a drink — plus a deck box and 100 protective sleeves branded Burger King and Magic: The Gathering. The recommended price appears in the release carried by Agenfood and is confirmed by Multiplayer, which also gives the end date: 30 November.
Today's news, though, is what happened next. SmartWorld reports that it went to a Burger King around 7 p.m. on launch day and found nothing left. The explanation given on the spot: shortly before, a group had placed an order of around €800, taking every bundle in that restaurant. At €19.90 each, the outlet's arithmetic puts that at about forty units in one go.
What an €800 order means
Three numbers have to be kept apart, because they say different things.
The first is the price: €19.90. That is the meal with the accessories, and it is not a market price: it is the promotion's recommended price.
The second is the spend: €800. That is not the price of one bundle, it is what a single order cost: about forty boxes.
The third is the resale of the accessories alone, deck box and sleeves without the meal: according to SmartWorld, asking prices of €100, €150 and even €200 appeared on eBay, Vinted, Subito and Facebook groups, with sales closing "in the order of several tens of dollars". Those are asking prices and sales reported by the outlet: an advertised price is not a price paid.
The missing cap
The same outlet makes an observation about the mechanic rather than the people: a maximum number of bundles per person would have prevented the most extreme cases. It is worth noting because it is the only part of the promotion that could have been written differently before launch: a per-buyer limit is one line of rules, and here the rule was missing.
The pressure, according to SmartWorld, also came from abroad: the offer is Italy-only, and foreign users have asked Italians to buy on their behalf, with some considering travelling to Italy to buy directly. Those are dynamics described by the outlet, not measured.
What is inside, and what is not
One detail that helps readers: the bundle contains no preconstructed decks and no booster packs. Ten packs, a hundred sleeves and a deck box are different things, and iCrewPlay, which reread Burger King's product page, is unambiguous: anyone after new cards must buy them separately. The set is for people who already carry a deck around.
The initiative also includes a national tournament: qualifiers at nine restaurants — Sanremo, Torino Caselle, San Martino Siccomario, Rho Pogliano, Lissone, Altavilla Vicentina, Silea, Foggia and Roma Ponte Milvio — with the final at Milan Games Week & Cartoomics 2026. One caveat: iCrewPlay writes that it is not confirmed that the meal is mandatory to enter, and that the full rules are not public. Before planning a trip, ask the venue.
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